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Our entire archive of Soundview Executive Book Summaries®.
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  • Image of Content Inc.

    Content Inc.

    by Joe Pulizzi
    Item #: 3803
    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.
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  • Image of Fail Fast or Win Big

    Fail Fast or Win Big

    by Bernhard Schroeder
    Item #: 37CS11A
    Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean
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  • Image of Little Bets

    Little Bets

    by Peter Sims
    Item #: 36BS12
    Bestselling author Peter Sims explores the value of taking small, experimental steps in developing breakthrough innovation. These little bets help determine direction while providing critical information from lots of little failures and from small significant wins. Sims shares examples of successful breakthrough innovators at work and the dramatic results of their efforts.
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  • Image of Disciplined Entrepreneurship

    Disciplined Entrepreneurship

    by Bill Aulet
    Item #: 3604
    The need for entrepreneurs will only grow. The step-by-step approach in Disciplined Entrepreneurship will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you are a first-time or repeat entrepreneur, Bill Aulet offers the tools you need to improve your odds of making a product people want – and need – to buy.
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  • Image of Best Practices Are Stupid

    Best Practices Are Stupid

    by Stephen Shapiro
    Item #: 36BS02
    In Best Practices Are Stupid, Stephen M. Shapiro offers 40 counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable and profitable process at the heart of a company's culture. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the competition.
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  • Image of Change by Design

    Change by Design

    by Tim Brown
    Item #: 33BS06
    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs with what is technically feasible...
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  • Image of From Concept To Consumer

    From Concept To Consumer

    by Phil Baker
    Item #: 3108
    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...
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  • Image of Selling Blue Elephants

    Selling Blue Elephants

    by Howard Moskowitz, Alex Gofman
    Item #: 2927
    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).
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  • Image of Purple Cow

    Purple Cow

    by Seth Godin
    Item #: 2520
    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.
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