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Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
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  • Image of Impossible to Ignore

    Impossible to Ignore

    by Carmen Simon
    Item #: 3824
    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.
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  • Image of Maximum Influence

    Maximum Influence

    by Kurt Mortensen
    Item #: 38CS03D
    Maximum Influence combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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  • Image of Conversational Intelligence

    Conversational Intelligence

    by Judith Glaser
    Item #: 37BS12
    Judith E. Glaser presents a framework for understanding how conversations trigger different parts of the brain.
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  • Image of The Achievement Habit

    The Achievement Habit

    by Bernard Roth
    Item #: 3726
    Bernie Roth, co-founder of the Stanford, offers a guide for harnessing the power of design thinking to help meet life’s challenges and fulfill goals. Behaviors and relationships can be transformed as you become more effective at solving problems, more focused on things that matter, and more satisfied with life. Achievement is like a muscle; learn how to flex it.
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  • Image of Persuasion Equation

    Persuasion Equation

    by Mark Rodgers
    Item #: 3724
    This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement. Learn how to set your persuasion priorities and perfect the five-step persuasion process in order to gain buy-in from those around you.
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  • Image of Persuasive Business Proposals

    Persuasive Business Proposals

    by Tom Sant
    Item #: 37CS12C
    With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
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  • Image of Pitch Perfect

    Pitch Perfect

    by Bill McGowan, Alisa Bowman
    Item #: 3630
    Renowned media coach Bill McGowan shows how to communicate with confidence during the pivotal moments of life. He offers Seven Principles of Persuasion to use to establish the right tone for the right message to the right person at the right time. Learn how to overcome common mistakes and implement a better way of communicating using effective verbal and nonverbal language.
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  • Image of Brief


    by Joseph McCormack
    Item #: 3619
    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.
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  • Image of Work With Me

    Work With Me

    by Barbara Annis, John Gray
    Item #: 3601
    Barbara Annis, a world-renowned expert on gender issues in the workplace, and John Gray, author of Men Are from Mars, Women Are from Venus, identify eight gender blind spots that create tension between the sexes at work and in their personal relations. This definitive guide brings insights and offers solutions to help both men and women to remove the blind spots that separate them, allowing for greater success and satisfaction in their professional and personal lives.
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