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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of Can't Buy Me Like

    Can't Buy Me Like

    by Bob Garfield, Doug Levy
    Item #: 3518
    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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  • Image of Overpromise and Overdeliver

    Overpromise and Overdeliver

    by Rick Barrera
    Item #: 32BS10
    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.
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  • Image of The Brand Bubble

    The Brand Bubble

    by John Gerzema, Edward Lebar
    Item #: 3030
    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.
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  • Image of Personality Not Included

    Personality Not Included

    by Rohit Bhargava
    Item #: 3020
    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.
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  • Image of Brand Hijack

    Brand Hijack

    by Alex Wipperfurth
    Item #: 2716
    In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies o
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  • Image of Purple Cow

    Purple Cow

    by Seth Godin
    Item #: 2520
    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.
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  • Image of Building Brandwidth

    Building Brandwidth

    by Sergio Zyman, Scott Miller
    Item #: 2311
    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.
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  • Image of Brand Asset Management

    Brand Asset Management

    by Scott Davis
    Item #: 2306
    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.
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