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Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of Absolute Value

    Absolute Value

    by Itamar Simonson, Emanuel Rosen
    Item #: 3615
    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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  • Image of What Keeps Leaders Up at Night

    What Keeps Leaders Up at Night

    by Nicole Lipkin
    Item #: 3530
    Nicole Lipkin uses psychological and neuroscience research to show leaders how to recognize and resolve eight of today’s most troubling management issues: miscommunication, stress, change, unhealthy competition, damaging group dynamics, loss of motivation and engagement, elusive success, and typical leadership missteps that cause leaders to go temporarily from good to bad. What Keeps Leaders Up at Night helps leaders gain greater awareness of what causes these recurring problems and...
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  • Image of Taking People with You

    Taking People with You

    by David Novak
    Item #: 3412
    There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? David Novak's new book Taking People with You will. Novak knows that managers and leaders can make things happen by one skill: getting people on their side. He offers a step-by-step guide to setting big goals, getting people to work together, blowing past your targets, and celebrating after you shock the skeptics. And then doing...
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  • Image of 360 Degrees of Influence

    360 Degrees of Influence

    by Harrison Monarth
    Item #: 3409
    The best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. In 360 Degrees of Influence, Harrison Monarth provides advice on how to gain the trust and respect of those around you and how to expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to knowing what people are thinking and feeling — maybe...
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  • Image of Enchantment

    Enchantment

    by Guy Kawasaki
    Item #: 3319
    Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.
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  • Image of The Art of Woo

    The Art of Woo

    by G Richard Shell, Mario Moussa
    Item #: 3005
    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.
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  • Image of Influencer

    Influencer

    by David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler
    Item #: 3001
    From the authors that brought you Crucial Confrontations comes their thought-provoking look at how individuals –– no matter who they are –– can become the type of influencers that are bringing about change in the world. Influencer takes readers on a journey across the globe, showing them how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible.
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  • Image of Who Really Matters

    Who Really Matters

    by Art Kleiner
    Item #: 2623
    While Enron, Tyco and others have given the concept of the Core Group a bad name, bestselling author Art Kleiner explains in Who Really Matters that companies need Core Groups to supply the energy and direction they require to be successful. By observing the Core Group’s members’ day-to-day activities, communications and management decisions, Kleiner argues that the astute employee can recognize decisions before they are made, and can be ready to react to change. Eventually, if that per
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  • Image of Generating Buy-In

    Generating Buy-In

    by Mark S. Walton
    Item #: 2602
    A former senior correspondent and anchorman at CNN, Mark Walton draws on his rich communications background to help leaders master the language of leadership with Generating Buy-In. Walton describes “buy-in” as getting understanding, commitment and action from others in support of a person, idea, proposal, product, service or organization. He explains that buy-in is the essential emotional ingredient needed for any collaborative effort to be successful. Generating Buy-In shows
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