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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of You Already Know How to Be Great
    Image of You Already Know How to Be Great

    A Simple Way to Remove Interference and Unlock Your Greatest Potential

    by Rebecca R. Merrill, Alan Fine

    This executive book summary of You Already Know How to Be Great offers a bold new approach to performance by one of the top coaches in the country. Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, has found the biggest obstacle to improved performance isn't not knowing what to do; it's not doing what you already know. Fine reveals his simple and proven approach to achieving breakthrough performance through...

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  • Image of The New Leader's 100-Day Action Plan
    Image of The New Leader's 100-Day Action Plan

    How to Take Charge, Build Your Team and Get Immediate Results

    by George B. Bradt, Jorge E. Pedraza, Jayme A. Check

    Moving into a new leadership position is one of the toughest challenges an executive can face. Whether you're a veteran leader taking over a new organization or a novice moving into your first leadership role, this practical guide will help you manage your leadership transition so you can take charge, build your team, and deliver results. This executive book summary of the second edition of The New Leader's 100-Day Action Plan presents proven solutions and cutting-edge techniques...

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  • Image of The Customer Revolution
    Image of The Customer Revolution

    How to Thrive When Customers Are in Control

    by Patricia B. Seybold

    Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book Customers.com, simply calls it the “customer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.

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  • Image of Profit from the Core
    Image of Profit from the Core

    Growth Strategy in an Era of Turbulence

    by Chris Zook

    According to Zook and Allen, most growth strategies fail to deliver value because they wrongly diversify from the core business. Based on a ten-year Bain & Company study of 2,000 companies in a variety of industries, Profit from the Core will teach you how to grow your company by building market power in a well-defined core.

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