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Book Summaries

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  • Image of The New Experts

    The New Experts

    by Robert H. Bloom
    Item #: 3230
    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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  • Image of The Truth About Leadership

    The Truth About Leadership

    by Barry Z. Posner, James Kouzes
    Item #: 3229
    Leadership experts James Kouzes and Barry Posner share 10 time-tested fundamental truths about leadership and becoming an effective leader. These principles can be especially valuable to both new leaders and experienced leaders in transition.
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  • Image of It's Your Ship

    It's Your Ship

    by D Michael Abrashoff
    Item #: 32BS12
    Some unique insight into hands-on management comes from Captain D. Michael Abrashoff who shares his experiences commanding a guided missile destroyer. While the ship's systems and technologies were cutting-edge, many of the practices and protocols were outdated and inefficient. Abrashoff's primary focus to make his warship more effective was getting the most from his crew.
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  • Image of Six Pixels of Separation

    Six Pixels of Separation

    by Mitch Joel
    Item #: 32AATFS
    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.
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