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Book Summaries

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  • Image of Common Purpose

    Common Purpose

    by Joel Kurtzman
    Item #: 3215
    In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.
    From: $9.00
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  • Image of Shopper Marketing

    Shopper Marketing

    by Ville Maila, Markus Ståhlberg
    Item #: 3214
    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
    From: $9.00
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  • Image of Fierce Conversations

    Fierce Conversations

    by Susan Scott
    Item #: 32BS06
    The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. This guide includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations.
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