Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
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by Joel Kurtzman
Item #:
3215
In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.
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by Ville Maila, Markus Ståhlberg
Item #:
3214
Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
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by Susan Scott
Item #:
32BS06
The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. This guide includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations.
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