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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What <i>Really</i> Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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  • Image of The Talent Powered Organization
    Image of The Talent Powered Organization

    Strategies for Globalization, Talent Management and High Performance

    by Robert Thomas, Peter Cheese, Elizabeth Craig

    The key to strategic success is talent –– an organization’s people, from its current and future leaders to its frontline employees. But today, talent is harder to find and nurture, and easier to waste and lose. This has caused talent to move quickly to the top of every leader’s strategic agenda, but few organizations are managing their talent strategically. Combining strategic insight with proven and practical methods, The Talent Powered Organization is essential for people at all level

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  • Image of Meatball Sundae
    Image of Meatball Sundae

    Is Your Marketing Out of Sync?

    by Seth Godin

    Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

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