Book Summaries
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by Chet Holmes
Item #:
2928
In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”
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by Howard Moskowitz, Alex Gofman
Item #:
2927
Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).
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by Frank Abagnale
Item #:
2926
Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?
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