Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
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by Renée Mauborgne, W. Chan Kim
Item #:
FBR0707A
A Soundview Featured Book Review
How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.
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by Rajendra Sisodia, Jagdish N. Sheth, David Wolfe
Item #:
2918
Today’s best companies get it. From Costco to Wegmans, they’re becoming the ultimate value creators, generating every form of value that matters: emotional, experiential, social and financial.
From: $8.50
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by Duane Black, Steve Chandler
Item #:
2917
The main reason for quitting that employees cite in exit interviews is “my manager.” However, most managers are not aware of this problem, and would not know what to do about it if they were aware.
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by Ben McConnell, Jackie Huba
Item #:
2916
“Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.
From: $8.50
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