Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Loyalty Myths
    Image of Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

    View Details

  • Image of Bag the Elephant!
    Image of Bag the Elephant!

    How to Win and Keep Big Customers

    by Steve Kaplan

    If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

    View Details

  • Image of The 360 Degree Leader
    Image of The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    by John C. Maxwell

    According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

    View Details

  • Image of Real Time
    Image of Real Time

    Preparing for the Age of the Never Satisfied Customer

    by Regis McKenna

    The world is changing. The new interactive technologies have compressed the amount of time it takes to get information, make decisions, and take action. We have reset our clocks to run on real time. This book will prepare you for the profound marketing adjustments these changes demand of your firm in such diverse areas as training employees, satisfying customers by helping them serve themselves, and establishing partnerships with them. Learn from this or fall behind.

    View Details

  • Image of Competing in the Third Wave
    Image of Competing in the Third Wave

    The Ten Key Management Issues of the Information Age

    by Tony Hope, Jeremy Hope

    Prepare for the emerging information age (that's the Third Wave) with these ten key management approaches ranging from knowledge management to employee productivity. Here are practical methods to use when competing as the rules undergo drastic changes.

    View Details

Recently Viewed Categories