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Book Summaries

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  • Image of Presenting to Win

    Presenting to Win

    by Jerry Weissman
    Item #: 2528
    Weissman, a former television producer and veteran of major Initial Public Offering presentations, shows what it takes to connect successfully with your audience. For example, Weissman offers 16 options for logically structuring your presentations.
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  • Image of Mastering the Complex Sale

    Mastering the Complex Sale

    by Jeff Thull
    Item #: 2527
    Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.
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  • Image of The Innovator's Solution

    The Innovator's Solution

    by Clayton M. Christensen, Michael E. Raynor
    Item #: 2526
    Christensen and co-author Raynor show how to successfully respond to the “disruptive technologies” Christensen first highlighted in the seminal bestseller, The Innovator’s Dilemma. The key is to learn how to create disruptions rather than be destroyed by them.
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