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Book Summaries

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  • Image of Product Creation

    Product Creation

    by Philip H. Francis
    Item #: 2330
    Francis presents an exhaustive overview of the issues involved in product creation — including manufacturing strategy, quality and leadership.
    From: $9.00
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  • Image of The Myth of Excellence

    The Myth of Excellence

    by Fred Crawford, Ryan Mathews
    Item #: 2329
    Companies that try to be the best at everything — price, service, access, product or experience — will undoubtedly be surpassed by companies that focus their efforts on one attribute.
    From: $9.00
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