Book Summaries
Our entire archive of Soundview Executive Book Summaries®.
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by Melinda Nykamp
Item #:
2328
You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.
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by Charles Leadbeater
Item #:
2327
A radical innovation in basic political, social and economic institutions is required to spread the benefits of the knowledge economy, argues Charles Leadbeater in this eloquent and provocative analysis of today’s society.
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by Frederick F. Reichheld
Item #:
2326
Reichheld follows up The Loyalty Effect, in which he argued that a virtuous circle of employee, customer and shareholder loyalty led to greater profits, with a how-to on turning your company into a loyalty leader.
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