Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
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by Alexis D. Gutzman
Item #:
2318
Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.
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by Robert J. Calvin
Item #:
2317
This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.
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by Emanuel Rosen
Item #:
2316
Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.
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