Book Summaries
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by Ian I. Mitroff
Item #:
2305
It’s impossible to eliminate crises completely. But crisis management experts Mitroff and Anagnos outline the crisis management tools — and attitudes — needed to either anticipate crises or effectively manage them once they occur.
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by Anders Gustafsson, Michael D. Johnson
Item #:
2304
The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.
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