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Book Summaries

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  • Image of Now or Never

    Now or Never

    by Mary Modahl
    Item #: 2225
    Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.
    From: $9.00
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  • Image of Trusted Partners

    Trusted Partners

    by Jordan D. Lewis Ph.D.
    Item #: 2224
    Internationally recognized strategic alliances expert Lewis, author of The Connected Corporation, shows how to build, manage, measure, improve and repair trust, the key ingredient to successful partnerships.
    From: $9.00
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