Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
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by Mary Modahl
Item #:
2225
Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.
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by Jordan D. Lewis Ph.D.
Item #:
2224
Internationally recognized strategic alliances expert Lewis, author of The Connected Corporation, shows how to build, manage, measure, improve and repair trust, the key ingredient to successful partnerships.
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