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  • Image of Now or Never
    Image of Now or Never

    How Companies Must Change Today to Win the Battle for Internet Consumers

    by Mary Modahl

    Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

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  • Image of Trusted Partners
    Image of Trusted Partners

    How Companies Build Mutual Trust and Win Together

    by Jordan D. Lewis Ph.D.

    Internationally recognized strategic alliances expert Lewis, author of The Connected Corporation, shows how to build, manage, measure, improve and repair trust, the key ingredient to successful partnerships.

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