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Book Summaries

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  • Image of e-Profit

    e-Profit

    by Peter S. Cohan
    Item #: 2223
    Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.
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  • Image of Differentiate or Die

    Differentiate or Die

    by Jack Trout
    Item #: 2222
    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.
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  • Image of Clicks and Mortar

    Clicks and Mortar

    by Terry Pearce, David S. Pottruck
    Item #: 2221
    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.
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