Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
-
by J Russell Gates, Douglas Armstrong, Jonathan Rosenoer
Item #:
2125
The authors identify and explain eight "value propositions" that companies can offer their customers through the web: information, choice, convenience, customization, savings, community, entertainment and trust. In-depth case studies show how companies are offering these value propositions.
From: $9.50
Buy Now!
-
by Charlotte Roberts, Peter Senge, Bryan Smith, George Roth, Art Kleiner, Richard Ross
Item #:
2124
In a follow-up to their seminal book, The Fifth Discipline, Senge and his team show companies how to overcome the ten challenges that undermine a company's attempt to change and become a learning organization. One example: the challenge of diffusion, or a company's inability to diffuse knowledge throughout the organization.
From: $9.50
Buy Now!