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  • Image of Rethinking the Sales Force

    Rethinking the Sales Force

    by John DeVincentis, Neil Rackham
    Item #: 2118
    A salesforce traditionally communicates value -- making a sales pitch that tout the features and virtues of its products or services. Today, that's not good enough, according to the authors. The purpose of a sales force should be to find ways to create value, not just communicate it. After showing how all customers fit into one of three categories, the authors present the three value-creating selling strategies that correspond to the three customer categories.
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  • Image of Secrets of the Investment All-Stars

    Secrets of the Investment All-Stars

    by Kenneth Stern
    Item #: 2117
    From John Bogle, chairman and founder of Vanguard to Mario Gabelli, who specializes in finding undervalued stocks that have an identified "catalyst" that promises future growth, you'll learn the secrets of the investment all-stars you read about in the financial pages.
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  • Image of Comeback

    Comeback

    by Martin Puris
    Item #: 2116
    Editor Puris offers the stories of eight top executives, including Robert Louis-Dreyfus of sportswear firm Adidas, Gordon Bethune of Continental Airlines, and Eckard Pfeiffer of Compaq Computer Corporation, who through their leadership skills turned their ailing companies around.
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