Book Summaries
Browse the full archive of Soundview Executive Book Summaries®.
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by Jaclyn Easton
Item #:
2113
If the returns from your Web site are less than expected, let Easton give you valuable pointers that will boost your site profits. She suggests ways to attract customers, give them choices, and get them to buy. Most helpful, she checked on more than 200 companies to learn how they make money, then tells you what you can learn from them. A very helpful feature is to visit some of the sites she profiles, to see for yourself how they do it.
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by Jerre Stead, James Belasco
Item #:
2112
Belasco and Stead spell out a step-by-step way to renew your company. You will learn to be a Phoenix leader, lifting your company from the ashes of its past and preparing it to soar. Here's a sample of the authors' thinking: "We are all connected to vast networks of customers; to be successful, we must create success for these customers." Summing up, the authors tell you not to try to change the present. Instead, create the future.
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by Erik Van Slyke
Item #:
2111
This will prepare you to resolve those disruptive disputes in your company. You will learn to listen -- and hear what people don't say as well as say. You will discover what sets you off in anger and how to change this behavior. Finally, you'll understand what to do if you can't reach a constructive resolution to a dispute.
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