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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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  • Image of The Manager's Balancing Act
    Image of The Manager's Balancing Act

    by Florence Stone

    The "act" is trying to balance traditional methods with new management theories. Solid advice will keep you from stumbling.

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  • Image of Personal Magnetism
    Image of Personal Magnetism

    Discover Your own Charisma and Learn to Charm, Inspire, and Influence Others

    by Andrew DuBrin

    You can strengthen this valuable asset, your personal magnetism, and improve your contacts with people. Here is the way.

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  • Image of The Living Company
    Image of The Living Company

    by Arie DeGeus

    Learn what characteristics will promise longevity for your firm. De Geus found out, and his findings could add decades to the life of your corporation. Valuable for planning.

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