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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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  • Image of Managing People Is Like Herding Cats
    Image of Managing People Is Like Herding Cats

    Warren Bennis on Leadership

    by Warren Bennis

    There's a shortage of leaders today. Leadership guru Bennis explains why, and offers advice on creating a leadership-friendly environment. Take his test of your leadership potential.

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  • Image of Selling on the Net
    Image of Selling on the Net

    The Complete Guide

    by Herschell Gordon Lewis, Robert Lewis

    Having a web site won't do you any good if people can't find you. The authors tell how to create a web site that will stop Internet surfers in their tracks. Our interview with the author cautions you about Internet growing pains and tells you not to expect miracles when you launch your site.

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  • Image of Relentless
    Image of Relentless

    The Japanese Way of Marketing

    by Ikujiro Nonaka, Johny Johansson

    Marketing in Japan is more of a process than a profession, relying heavily on common sense and intuition. Learn how that technique has given Japanese products a global edge.

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