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  • Image of What Really Works
    Image of What Really Works

    The 4+2 Formula for Sustained Business Success

    by Bruce Roberson, William Joyce, Nitin Nohria

    What really works? Today’s managers realize all too painfully that many, many things matter in achieving business success, but few of them can tell you much more than what worked for them. The authors of What Really Works conducted a 10-year study that turned 50 academics and business consultants loose on dozens of companies, looking for the answer to that elusive mystery — What really works? From that study emerged the 4+2 Theory, which provides the correct combination of primary and s

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  • Image of Play to Your Strengths
    Image of Play to Your Strengths

    Managing Your Company's Internal Labor Markets for Lasting Competitive Advantage

    by Dave Kieffer, Richard R. Guzzo, Jay Doherty, Haig R. Nalbantian

    According to Haig R. Nalbantian, Richard A Guzzo, Dave Kieffer and Jay Doherty, principals of Mercer Human Resource Consulting, a new, fact-based science of human capital management has emerged that is based on systems thinking, determining the correct facts about an organization, and focusing on value. With this new way of managing human capital, executives can use their human capital to its full advantage by aligning the human capital strategy with the business strategy and finally allowing st

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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