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  • Image of Winning With the P&G 99
    Image of Winning With the P&G 99

    99 Principles and Practices of Procter and Gamble's Success

    by Charles Decker

    Procter & Gamble sells its many products to five billion people worldwide. Its 1998 sales are about $37 billion. Each year this company wins recognition as one of the most admired in the United States. What accounts for this success? Following time-tested principles and practices. Believing the consumer is queen. Offering superior products. Shine in the development and marketing of new products. Here's a chance to learn about P&G's 99 brilliant principles and practices. They will help any compan

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  • Image of Risky Business
    Image of Risky Business

    How to Protect Yourself from Being Stalked, Conned, Libeled, or Blackmailed on the Web

    by Daniel Janal

    The Internet? It's great. It also can be dangerous. Janal tells you the many ways cybercriminals are attacking reputations, finances, and even the personal safety of individuals and companies. The possibilities are many, from fraudulent purchases of your products made with stolen credit cards to vicious rumors aired in newsgroups, and trade secrets leaking out. Read this and you'll be a trifle timorous, but far better prepared for the threats of this new technology.

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  • Image of The Boundaryless Organization
    Image of The Boundaryless Organization

    Breaking the Chains of Organization Structure

    by Todd Jick, Steve Kerr, Ron Ashkenis, Dave Ulrich

    These authors were part of the brain trust that helped dissolve boundaries at General Electric. They can help you do the same.

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  • Image of Red-Hot Cold-Call Selling
    Image of Red-Hot Cold-Call Selling

    Prospecting Techniques That Really Pay Off

    by Paul Goldner

    This summary will fire up you and your people to knock on doors and keep knocking until you have the order in hand. Goldner provides tips, tactics, systems, and motivating stories guaranteed to improve your sales production.

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  • Image of Leading Out Loud
    Image of Leading Out Loud

    Inspiring Change Through Authentic Communications

    by Terry Pearce

    This is for the executive speaker who wants to do something more than entertain: whose goal is to move his or her audience to action. Pearce's prescriptions for this will win you the respect of your followers, and something more important: lasting change.

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