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  • Image of Real Time
    Image of Real Time

    Preparing for the Age of the Never Satisfied Customer

    by Regis McKenna

    The world is changing. The new interactive technologies have compressed the amount of time it takes to get information, make decisions, and take action. We have reset our clocks to run on real time. This book will prepare you for the profound marketing adjustments these changes demand of your firm in such diverse areas as training employees, satisfying customers by helping them serve themselves, and establishing partnerships with them. Learn from this or fall behind.

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  • Image of Competing in the Third Wave
    Image of Competing in the Third Wave

    The Ten Key Management Issues of the Information Age

    by Tony Hope, Jeremy Hope

    Prepare for the emerging information age (that's the Third Wave) with these ten key management approaches ranging from knowledge management to employee productivity. Here are practical methods to use when competing as the rules undergo drastic changes.

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