Book Summaries
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by Regis McKenna
Item #:
2005
The world is changing. The new interactive technologies have compressed the amount of time it takes to get information, make decisions, and take action. We have reset our clocks to run on real time. This book will prepare you for the profound marketing adjustments these changes demand of your firm in such diverse areas as training employees, satisfying customers by helping them serve themselves, and establishing partnerships with them. Learn from this or fall behind.
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by Tony Hope, Jeremy Hope
Item #:
2004
Prepare for the emerging information age (that's the Third Wave) with these ten key management approaches ranging from knowledge management to employee productivity. Here are practical methods to use when competing as the rules undergo drastic changes.
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