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Book Summaries

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  • Image of Clicking

    Clicking

    by Faith Popcorn, Lys Marigold
    Item #: 1820
    These noted trend watchers offer twenty-two trends -- remember "cocooning?" that will aid you immeasurably in deciding which markets to enter, which products to introduce, and what services will most please today's consumers.
    From: $10.50
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  • Image of Hidden Champions

    Hidden Champions

    by Hermann Simon
    Item #: 1819
    Some of the best companies in the world are ones you’ve never heard of. They like it that way – these market owners don’t want us to know how they capture markets, please customers, and hire the best. Simon lays bare their methods.
    From: $10.50
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