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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Encouraging the Heart
    Image of Encouraging the Heart

    A Leader's Guide to Rewarding and Recognizing Others

    by James Kouzes, Barry Z. Posner

    Encouraging the Heart is about the principles and practices that support the basic human need to be appreciated for who we are and what we do. It is not about glad-handing, back-slapping, gold stars and pay-offs. It's about the importance of linking rewards and appreciation to standards of excellence. Encouraging the Heart has its origins in Jim Kouzes's and Barry Posner's research on the practices of individuals functioning at their personal best as leaders. They have consiste

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  • Image of Single Point of Failure
    Image of Single Point of Failure

    The 10 Essential Laws of Supply Chain Risk Management

    by Gary S. Lynch

    In Single Point of Failure, internationally recognized industry veteran Gary Lynch reveals the 10 vital laws you can use to successfully identify, measure, mitigate and finance risk. Lynch offers guidance for establishing your organization's supply risk management program, avoiding bad decisions and gathering better information and data to make good decisions. You need to learn the root causes of problems and decide whether you have the proper systems in place to mitigate risk. Addressi

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