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  • Image of Primary Greatness
    Image of Primary Greatness

    The 12 Levers of Success

    by Stephen R. Covey

    In Primary Greatness, a posthumous work, Covey lays out the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching and Renewal.

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  • Image of The Character Triangle
    Image of The Character Triangle

    Build Character, Have an Impact, and Inspire Others

    by Lorne Rubis

    The Character Triangle, by Lorne Rubis, examines and defines the three distinct but interdependent values that, if applied in our daily thoughts and actions, are a "playbook" for attaining rewards in any type of work and any situation in life.

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of Common Purpose
    Image of Common Purpose

    How Great Leaders Get Organizations to Achieve the Extraordinary

    by Joel Kurtzman

    In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of Corporate Reputation
    Image of Corporate Reputation

    12 Steps to Safeguarding and Recovering Reputation

    by Leslie Gaines-Ross

    Dr. Leslie Gaines-Ross explains why reputation matters to a company’s valuation and well-being and identifies the roles corporate leaders must play in reputation recovery and sustainability. What triggers reputation loss? What are the signals? Why are so many companies struggling with tarnished reputations? What can be done? The most important phases in recovering reputation are outlined in a 12-step process.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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