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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of The Power of Reputation
    Image of The Power of Reputation

    Strengthen the Asset that Will Make or Break Your Career

    by Chris Komisarjevsky

    "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success

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  • Image of The Laws of Charisma
    Image of The Laws of Charisma

    How to Captivate, Inspire and Influence for Maximum Success

    by Kurt Mortensen

    The Laws of Charisma shows readers how to: radiate confidence, passion, power, and optimism; combine purpose, creativity, competence, and focus to inspire commitment; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport.

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of Derailed
    Image of Derailed

    Five Lessons Learned from Catastrophic Failures of Leadership

    by Tim Irwin

    Tim Irwin chronicles the collapse of six high-profile CEOs and identifies the factors that drove their downfalls. In each case, Irwin observes a failure of authenticity, humility, self-management and courage. Derailed teaches you how to avoid derailment by applying certain principles about leadership and life to stay on track.

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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