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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of The Coaching Connection
    Image of The Coaching Connection

    A Manager’s Guide to Developing Individual Potential in the Context of the Organization

    by John Hoover, Paul J. Gorrell

    Coaching has traditionally focused entirely on the individual...sometimes even at the expense of improving measurable business results for the company. Now, The Coaching Connection shows managers how they can use contextual coaching to simultaneously promote both individual and organizational growth.

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  • Image of A Manager's Guide to Coaching
    Image of A Manager's Guide to Coaching

    Simple and Effective Ways to Get the Best Out of Your Employees

    by Brian Emerson, Anne Loehr

    A Manager's Guide to Coaching is a manual that will guide executives through every step of the coaching process, from problem solving to developing accountability.

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  • Image of Coaching for Breakthrough Success
    Image of Coaching for Breakthrough Success

    Proven Techniques for Making Impossible Dreams Possible

    by Jack Canfield, Peter Chee

    Jack Canfield, coauthor of the Chicken Soup for the Soul series, and Dr. Peter Chee offer a practical guide of 30 principles that every coach needs to succeed. Learn how the Coaching Principles representing the heart of a coach, the Situational Coaching Model representing the mind of a coach, and the Achievers Coaching Techniques representing the energy of a coach can build upon each other to empower people to achieve breakthrough success.

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  • Image of Finding the Next Steve Jobs
    Image of Finding the Next Steve Jobs

    How to Find, Hire, Keep and Nurture Creative Talent

    by Nolan Bushnell, Gene Stone

    Nolan Bushnell founded the groundbreaking gaming company Atari in 1972, and two years later employed Steve Jobs, as well as many other creatives over the course of his five decades in business. Here Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple. Bushnell's advice is constantly counter-intuitive, surprising, and atypical. When looking for employees, ignore credentials. Hire the obnoxious (in limited numbers)...

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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