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  • Image of Exceptional Selling
    Image of Exceptional Selling

    How the Best Connect and Win in High Stakes Sales

    by Jeff Thull

    You may have the world’s greatest solution, but if you can’t communicate with relevancy, develop credibility and respect, and build clarity for your customers, your potential will be severely constrained. Leading-edge strategist Jeff Thull shows readers how to create a different kind of relationship with the customer and use powerful diagnostic principles to reframe the typical sales conversation.

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  • Image of Mastering Business Negotiation
    Image of Mastering Business Negotiation

    A Working Guide to Making Deals and Resolving Conflict

    by Roy Lewicki, Alexander Hiam

    A valuable resource — grounded in solid research — for any leader or manager who needs practical strategies when conducting business negotiations. Lewicki and Hiam assert that the basic skills and techniques of what they call “the master negotiator” are essential for resolving conflicts, handling difficult conversations, protecting oneself against a competitor and managing good business deals.

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  • Image of Leading at a Higher Level
    Image of Leading at a Higher Level

    Blanchard on Leadership and Creating High Performing Organizations

    by Ken Blanchard

    Blanchard, a leading management consultant and author of The New York Times best seller The One Minute Manager, and his colleagues at the Ken Blanchard Companies have spent over 25 years helping leaders and organizations become great and remain great. Finally they have brought all of that knowledge together and distilled it into Leading at a Higher Level.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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