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  • Image of Profit or Growth?
    Image of Profit or Growth?

    Why You Don't Have to Choose

    by Bala Chakravarthy, Peter Lorange

    Chakravarthy and Lorange have teamed up to give readers proven strategies to protect and extend core businesses, capture new opportunities that seem to be distant, and then bridge those strategies with two others to move towards profitable diversification. The authors also provide real-world case studies from which the reader can learn how to execute these strategies to the fullest advantage –– achieving growth and profitability.

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  • Image of Deciding Who Leads
    Image of Deciding Who Leads

    How Executive Recruiters Drive, Direct & Disrupt the Global Search for Leadership Talent

    by Joseph Daniel McCool

    Noted as a “recruiting expert” by Fast Company, McCool takes his reader inside the world of executive recruiters: the most influential and elite group of management consultants operating in business today. The author reveals how senior management recruiters influence everything from executive compensation, workplace diversity, business management, profits, culture and the definition of leadership itself.

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  • Image of Crisis Leadership Now
    Image of Crisis Leadership Now

    A Real World Guide to Preparing for Threats, Disasters, and Scandal

    by Laurence Barton

    In Crisis Leadership Now, author Laurence Barton applies his corporate insider's insight to numerous case studies, demonstrating how catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to reb

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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