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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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  • Image of Navigating Your Career
    Image of Navigating Your Career

    Twenty-One of America's Leading Headhunters Tell You How It's Done

    by Christopher Hunt, Scott Scanlon

    Some of the world's most experienced corporate recruiters tell you what they - and corporations - are seeking as executives. Here's solid advice on what you need to reach the top, how to know if your career is stalled, how to get the best compensation package. Advice like this: Be sure your skills include those that will have a significant impact on generating revenues and cutting costs.

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  • Image of The New Supervisor's Survival Guide
    Image of The New Supervisor's Survival Guide

    by William A. Salmon

    This is the summary for those just promoted to (or faltering in) a supervisor's position. It covers the many new challenges you face, such as making your boss look good, and motivating your staff to make you look good. More specifically, it will lead you into such skills as planning and leading meetings, making decisions and - but the list is lengthy with so many things you need to know. Try it.

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