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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of The School-to-Work Revolution
    Image of The School-to-Work Revolution

    How Employers and Educators Are Joining Forces to Prepare Tomorrow's Skilled Workforce

    by Lynn Olson

    Schools and business, working together, can improve tomorrow's skilled work force by launching school-to-work programs. Excellent examples demonstrate that this can be a win-win solution for business and education. Learn what you can do to make it happen.

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  • Image of In the Company of Giants
    Image of In the Company of Giants

    Candid Conversations with the Visionaries of the Digital World

    by Rama Dev Jager, Rafael Ortiz

    Learn from the visionaries in the computer industry such as Michael Dell and Bill Hewlett. Excellent on topics such as making decisions and getting the most from employees.

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  • Image of Creating You & Co.
    Image of Creating You & Co.

    Learn to Think Like the CEO of Your Own Career

    by William Bridges

    In this information age, says the author, you must think of yourself as a one-person company, You & Co. That means identifying your resources and capabilities, creating and delivering a service or product, then finding a market for those. Do this where you work or as you find a position in another company. Warning: Don't do this and you may find your job has disappeared.

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