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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of The Borderless World
    Image of The Borderless World

    Power and Strategy in the Interlinked Economy

    by Kenichi Ohmae

    After reading this summay of a bestseller, you'll understand better the changing world ecomony and Ohmae's hopes for a "borderless world."

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