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  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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  • Image of World Class
    Image of World Class

    Thriving Locally in the Global Economy

    by Rosabeth Moss Kanter

    The famed Harvard professor shows how to us the three C’s – concepts, competence, and connections – to prosper in the global economy. A priceless blueprint for achieving success in the next century.

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  • Image of Kevin Trudeau's Mega Memory
    Image of Kevin Trudeau's Mega Memory

    How to Release Your Superpower Memory in 30 Minutes or Less a Day

    by Kevin Trudeau

    Lost your keys lately? This summary will help you remember where they are. More important, it shows business uses of a good memory: remembering names and details, speaking to a group without notes, and gathering business intelligence.

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  • Image of Thriving On Chaos
    Image of Thriving On Chaos

    Handbook for a Management Revolution

    by Tom Peters

    Points the way toward success for corporations struggling to maintain or regain markets. Many examples.

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