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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of World Class
    Image of World Class

    Thriving Locally in the Global Economy

    by Rosabeth Moss Kanter

    The famed Harvard professor shows how to us the three C’s – concepts, competence, and connections – to prosper in the global economy. A priceless blueprint for achieving success in the next century.

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  • Image of Kevin Trudeau's Mega Memory
    Image of Kevin Trudeau's Mega Memory

    How to Release Your Superpower Memory in 30 Minutes or Less a Day

    by Kevin Trudeau

    Lost your keys lately? This summary will help you remember where they are. More important, it shows business uses of a good memory: remembering names and details, speaking to a group without notes, and gathering business intelligence.

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  • Image of Thriving On Chaos
    Image of Thriving On Chaos

    Handbook for a Management Revolution

    by Tom Peters

    Points the way toward success for corporations struggling to maintain or regain markets. Many examples.

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