Browse Summaries

Clear All


Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects

Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

    View Details

  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

    View Details

  • Image of World Class
    Image of World Class

    Thriving Locally in the Global Economy

    by Rosabeth Moss Kanter

    The famed Harvard professor shows how to us the three C’s – concepts, competence, and connections – to prosper in the global economy. A priceless blueprint for achieving success in the next century.

    View Details

  • Image of Kevin Trudeau's Mega Memory
    Image of Kevin Trudeau's Mega Memory

    How to Release Your Superpower Memory in 30 Minutes or Less a Day

    by Kevin Trudeau

    Lost your keys lately? This summary will help you remember where they are. More important, it shows business uses of a good memory: remembering names and details, speaking to a group without notes, and gathering business intelligence.

    View Details

  • Image of Thriving On Chaos
    Image of Thriving On Chaos

    Handbook for a Management Revolution

    by Tom Peters

    Points the way toward success for corporations struggling to maintain or regain markets. Many examples.

    View Details

Recently Viewed Categories