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  • Image of Becoming Your Best
    Image of Becoming Your Best

    The 12 Principles of Highly Successful Leaders

    by Steven Shallenberger

    Shallenberger reveals the 12 principles you need to follow in order to reach your highest potential and drive the kind of innovation that turns good companies into industry leaders, all while living a well-balanced personal life.

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  • Image of Good Leaders Ask Great Questions
    Image of Good Leaders Ask Great Questions

    Your Foundation for Successful Leadership

    by John C. Maxwell

    To be a successful leader, you need to be asking yourself and your team key questions in order to learn, grow, and develop better ideas. Maxwell shares leadership questions he has gathered from others and from his own experience that will inspire both seasoned leaders and new leaders to ask great questions that will improve their leadership skills and careers.

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  • Image of Game-Changer
    Image of Game-Changer

    Game Theory and the Art of Transforming Strategic Situations

    by David McAdams

    Game-Changer develops six basic ways to change games—commitment, regulation, cartelization, retaliation, trust, and relationships—enlivened by countless colorful characters and unforgettable examples from the worlds of business, medicine, finance, military history, crime, sports, and more.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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