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  • Image of Meatball Sundae
    Image of Meatball Sundae

    Is Your Marketing Out of Sync?

    by Seth Godin

    Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

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  • Image of Blue Ocean Strategy
    Image of Blue Ocean Strategy

    How to Create Uncontested Market Space and Make Competition Irrelevant

    by Renée Mauborgne, W. Chan Kim

    A Soundview Featured Book Review
    How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

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  • Image of Citizen Marketers
    Image of Citizen Marketers

    When People Are the Message

    by Ben McConnell, Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

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