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  • Image of Meatball Sundae
    Image of Meatball Sundae

    Is Your Marketing Out of Sync?

    by Seth Godin

    Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

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  • Image of Selling on the Net
    Image of Selling on the Net

    The Complete Guide

    by Herschell Gordon Lewis, Robert Lewis

    Having a web site won't do you any good if people can't find you. The authors tell how to create a web site that will stop Internet surfers in their tracks. Our interview with the author cautions you about Internet growing pains and tells you not to expect miracles when you launch your site.

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  • Image of Relentless
    Image of Relentless

    The Japanese Way of Marketing

    by Ikujiro Nonaka, Johny Johansson

    Marketing in Japan is more of a process than a profession, relying heavily on common sense and intuition. Learn how that technique has given Japanese products a global edge.

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