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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Bridging the Boomer-Xer Gap
    Image of Bridging the Boomer-Xer Gap

    Creating Authentic Teams for High Performance at Work

    by Danilo Sirias, Hank Karp, Connie Fuller

    Today’s workplaces are dominated by two generational groups: Baby Boomers and Generation Xers. The Boomers now hold top management and policy-making positions, while the younger Xers have just recently entered the world of work. Unfortunately, both groups view each other with suspicion. Boomers tend to believe the stereotype that Xers are slackers, loners, and self-absorbed. Xers think Boomers are incapable of adapting to technological and social change. Both stereotypes are false, and those who

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  • Image of Leading Quietly
    Image of Leading Quietly

    An Unorthodox Guide to Doing the Right Thing

    by Joseph Badaracco

    Every profession and walk of life has its great figures, leaders and heroes, people who are exalted for their achievements and treated as role models. Yet, in day-to-day life, we often find that the most effective leaders are rarely public heroes; they maintain a low profile, yet they do what is right (for themselves and their organizations) inconspicuously and without casualties. These are the "quiet leaders" Joseph L. Badaracco, Jr. studies and celebrates in his book. Through four years of res

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  • Image of The Customer Revolution
    Image of The Customer Revolution

    How to Thrive When Customers Are in Control

    by Patricia B. Seybold

    Customers are taking control of industries and reshaping them from the outside in. While some characterize the changes taking place as the New Economy, the Internet economy, or the knowledge economy, Seybold, the bestselling author of the book Customers.com, simply calls it the “customer economy.” To survive in this customer economy, you need to respond to customer demands for changes in the way you design and deliver products and services. Seybold shows you how.

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  • Image of Profit from the Core
    Image of Profit from the Core

    Growth Strategy in an Era of Turbulence

    by Chris Zook

    According to Zook and Allen, most growth strategies fail to deliver value because they wrongly diversify from the core business. Based on a ten-year Bain & Company study of 2,000 companies in a variety of industries, Profit from the Core will teach you how to grow your company by building market power in a well-defined core.

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