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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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  • Image of The Lost Art of the Great Speech
    Image of The Lost Art of the Great Speech

    How to Write One - How to Deliver It

    by Richard Dowis

    An in-depth, how-to guide on organizing, writing, and presenting a distinctive and potent speech. From an award-winning journalist and speech writer.

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  • Image of Partnering Intelligence
    Image of Partnering Intelligence

    Creating Value for Your Business by Building Strong Alliances

    by Stephen M. Dent

    Author Dent shows how to create value for your business by regaining the lost skill of partnering. The key is to develop your ‘partnering intelligence.'

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  • Image of The Innovation Premium
    Image of The Innovation Premium

    How Next Generation Companies Are Achieving Peak Performance and Profitability

    by Tom Sommerlatte, Ronald S. Jonash

    Investors reward and pay a premium for innovation. The authors present a framework for capturing this ‘innovation premium’ based on five areas: strategy, process, innovation resources, organizational structures, and innovative learning cultures.

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