Browse Summaries

In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

Moore presents an in-depth, nuts-and-bolts guide to procurement that will prove invaluable to purchasing managers as well as company executives. Based on practices developed in the procurement of high technology systems, Moore’s framework, called STeP (Systematic Technology for Procurement), is a repeatable, scientific process for purchasing.

Past books on the legendary head of Berkshire Hathaway have focused on his investment skills. O’Loughlin shows why Buffett is not only a visionary investor, but also a visionary manager of people and a superb company leader. His management credo — and his directive to employees throughout Berkshire Hathaway — is to “act like an owner.”

Dale Carnegie’s timeless principles, based on all-new material and fresh insights, will help you get along with others and move ahead. Learn to lead, motivate, communicate, set goals, and more. All are sure routes to per­sonal success.