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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Better Change
    Image of Better Change

    Best Practices for Transforming Your Organization

    by Price Waterhouse

    It’s no secret that change programs like re­engineering or TQM frequently falter. Price Waterhouse’s change experts show how to succeed in the long term.

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  • Image of Small-Business Management Guide
    Image of Small-Business Management Guide

    Advice from the Brass-Tacks Entrepreneur

    by Jim Schell

    Schell knows where the entrepreneurial potholes lie. Learn how to hire right, plan and provide direction, motivate, and inspire.

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  • Image of The Leader In You
    Image of The Leader In You

    How to Win Friends, Influence People, and Succeed in a Changing World

    by Dale Carnegie

    Dale Carnegie’s timeless principles, based on all-new material and fresh insights, will help you get along with others and move ahead. Learn to lead, motivate, communicate, set goals, and more. All are sure routes to per­sonal success.

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