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  • Image of Green Marketing
    Image of Green Marketing

    Responding to Environmental Consumer Demands

    by Jacquelyn Ottman

    "Environmental consumerism" is a long-term trend, so be prepared. You'll learn how to make sure your products and services are genuinely "green," how your efforts can preempt government intrusion in yoru business, and why the trend-setting green consumer is a marketer's dream.

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  • Image of Power Reading
    Image of Power Reading

    A Dynamic System for Mastering All Your Business Reading

    by Phyllis Mindell

    You need a method to plow through that heap of reading, and this is the best we've seen. It's not speed reading but a technique to make sure that you spend time only on the worthwhile. You'll keep your desk clear and read 50 to 100 percent more efficiently.

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  • Image of The One To One Future
    Image of The One To One Future

    Building Relationships One Customer at a Time

    by Martha Rogers, Don Peppers

    Mass marketing is going the way of the di­nosaur. Now you have to know your customers intimately and speak to them per­sonally. The authors show how with to­day’s technology. Why should you bother? Your business future depends on it.

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