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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of The Mind of The Strategist
    Image of The Mind of The Strategist

    The Art of Japanese Business

    by Kenichi Ohmae

    The legendary Kenichi Ohmae, head of McKinsey's Tokyo office, teaches the basic elements of business strength.

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  • Image of Networking With The Affluent
    Image of Networking With The Affluent

    by Thomas Stanley

    Many a ho-hum producer has turned into a sales star by learning to sell to the affluent. But you've got to understand the wealthy and support their efforts before they'll buy from you. Here's what you need to know.

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