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  • Image of Speed Review: Twitter Is Not a Strategy

    Speed Review: Twitter Is Not a Strategy

    by Tom Doctoroff
    Item #: BKS0315C
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  • Image of Absolute Value

    Absolute Value

    by Itamar Simonson, Emanuel Rosen
    Item #: 3615
    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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  • Image of Customer Centricity

    Customer Centricity

    by Peter Fader
    Item #: 34WTFS
    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.
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  • Image of Likeable Social Media

    Likeable Social Media

    by Dave Kerpen
    Item #: 33WTFS
    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
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  • Image of Create Distinction

    Create Distinction

    by Scott McKain
    Item #: 35TTFS
    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.
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  • Image of Contagious

    Contagious

    by Jonah Berger
    Item #: 35RTFS
    In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
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