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  • Image of The Cluetrain Manifesto
    Image of The Cluetrain Manifesto

    The End of Business As Usual

    by Rick Levine, David Weinberger, Doc Searls, Christopher Locke

    What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.

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